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Hong Kong Baptist University Hong Kong Baptist University Library

Marketing Subject Guide: Home

What are you looking for?

Library of Congress, Washington, D.C. (neg. no. LC-DIG-pga-05565)Welcome to the Library's subject guide for Marketing.

What do you need to do?

 Find topic information & books

  • Define key terms; Subject dictionaries and encyclopedias; Course textbooks; Recommended books

 Find materials

  • Marketing case studies; Market research; Journal articles; Statistics and datasets; Resources beyond HKBU Library

 Find trends

  • Market trends

 Find directories & associations

  • Marketing research companies; Marketing associations

 Organize & cite your sources

  • Organize your research; Automatically generate citations

 Learn statistical software & skills

  • Data software on campus; EViews; Books on SPSS and statistical skills


Image credit: Marketing advertisement for hair dressing. [Image]. In Encyclopædia Britannica.


"Although it takes only a semester to learn marketing, it takes a lifetime to master it." — Philip Kotler