Research Guides: Marketing Subject Guide: Trends

Trends

Below are some resources to stay in touch with or to find market trends. It may be useful to look at what is trending when conducting consumer research:

Statista This link opens in a new window
This statistics portal integrates data on over 80,000 topics from more than 18,000 sources onto a single platform.
On the top menu bar, under Reports, click "Digital & Trend Reports" and search for an industry or topic.
Dates covered: Various
Concurrent users: Unlimited
Provider: Statista GmbH
Full-text: Yes

Online resources

Google Trends
See what the most popular search topics are (by country, by month, and by category) or enter your own search terms. The data is from an unfiltered sample of actual search requests made to Google.
Trend Watching
Offers a free newsletter named "Make→Shift" on trend updates to over 100,000 trend-driven professionals worldwide.
Springwise
Delivers globally curated daily innovative ideas.
HKTDC Hong Kong Means Business
A one-stop website that brings quicker and more comprehensive business news to SMEs.
Pew Research Center
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, content analysis, and other data-driven social science research.
The Marketer’s Toolkit 2023
WARC is subscribed to by the Library.

WARC launches a Marketer Toolkit at the beginning of each year to identify key trends that will impact marketers in the coming year, and analyses the threats, opportunities, and best strategies for navigating the new year.

A China Toolkit is also available.
American Customer Satisfaction Index (ACSI)
Started by the University of Michigan's Ross Business School, the ACSI provides cross-industry measure of customer satisfaction in the United States.

Marketing Subject Guide: Trends

Trends

Trends

Online resources

Note to Liaison Librarians