Marketing Subject Guide: Home

Welcome to the Library's subject guide for Marketing.

What do you need to do?

 Find topic information & books

• Define key terms; Subject dictionaries and encyclopedias; Course textbooks; Recommended books

 Find materials

• Marketing case studies; Market research; Journal articles; Statistics and datasets; Resources beyond HKBU Library

 Find trends

• Market trends

 Find directories & associations

• Marketing research companies; Marketing associations

 Organize & cite your sources

• Organize your research; Automatically generate citations

 Learn statistical software & skills

• Data software on campus; EViews; Books on SPSS and statistical skills

Image credit: Marketing advertisement for hair dressing. [Image]. In Encyclopædia Britannica.https://academic-eb-com.lib-ezproxy.hkbu.edu.hk/levels/collegiate/assembly/view/250607

"Although it takes only a semester to learn marketing, it takes a lifetime to master it." — Philip Kotler