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When you are new to a topic, library-subscribed reference sources can help you define key terms and gain a general understanding. These are similar to Wikipedia, except that they are more authoritative. You can use such sources in your assignments with confidence.
Here are some reference sources that are relevant to public relations and advertising:
The Library has hundreds of thousands of books, both online and in print. They range from introductory texts to in-depth scholarly studies of specialized topics. Search our vast collection with OneSearch.
Tips for using OneSearch to find books:
Recommended books
Here are some highlights from the Library's book collection relevant to communication studies:
Scholars of communication will find useful content in the Library's access to the Media, Communication & Cultural Studies collection of SAGE Video. In the clip below, Dr. Dave Hesmondhalgh (Professor of Media and Music Industries, University of Leeds) comments on the practical benefits of studying the media.
Search the full Media, Communication & Cultural Studies collection on SAGE Video
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